ften referred to as shelf-, display- or pallet-ready packaging, retail-ready packaging is defined as secondary packaging that allows products to move to the shelf or selling floor without the need to unpack. For brand owners, manufacturers, and retailers, it’s an all-in-one solution serving as a shipping container and an in-store floor or shelf display. It is becoming a decisive factor in retail sales.
Forbes Magazine reported that the attention span of a consumer, or adult, has dropped from 12 seconds to 8 seconds in recent years. This, among other considerations, must drive companies that supply retail-ready foods in the design and creation of their packaging. GlobalNewsWire projects the retail-ready food market to surpass $85 billion by 2028. That means that there will be a large number of Retail Ready-Food (RRF) producers vying for consumers to buy their products. One of the best ways to encourage those consumers to buy RRF is by enticing and drawing them in under 8 seconds with the retail food packaging.
Find out what retailers look for in storage and display packaging and what consumers like to see when considering buying a similar product. Going straight to the source provides invaluable information.
As a retail-ready food company, one of the first steps that should be taken when considering packaging is the market being targeted. When contemplating the market, the retailer, as well as the consumer, must be considered. Whether on a large or small scale, ask for input from retailers, marketers, and consumers. Look at shopping data from reliable sources based on similar products. Find out what retailers look for in storage and display packaging and what consumers like to see when considering buying a similar product. Going straight to the source provides invaluable information.
Food retailers must choose from a vast array of retail-ready foods to sell in their stores. They will consider several categories and individual products before choosing new or current food offerings to sell in their stores:
Once again, a retail-ready food package has less than 8 seconds to catch the eye of a consumer. Consumers are interested in getting what they want, how they want it, and how quickly and easily they can get it. When considering the consumer in the design of packaging, think of:
C-stores have different considerations than other retail-ready food stores. C-stores have limited floor space to promote or display products so they will have to be choosier when it comes to the products they sell. When considering c-stores and the packaging of retail-ready foods, think of:
Overall layout of the c-store - C-stores have certain layouts based on the small space with which they have to work:
Serving sizes - Consumers buying retail-ready foods generally want retail food packaging that consists of one serving and that can be heated or prepared and eaten without using anything more than the existing packaging. Most often, consumers who stop at c-stores are people working on the road, traveling, or having a quick snack. They want the convenience of heating and eating all in one.
Packaging is no longer just a means for product transport. And RRP is proof of that. Manufacturers and brand owners are discovering that it’s one of the most important marketing tools available and can lead to better brand identity and higher sales.