ven before the pandemic, people had a taste for convenience. During the pandemic, as businesses were trying to survive the lockdowns, they were able to develop food service innovations which led to the average consumer discovering new and seemingly endless convenience possibilities. Now, 78% of consumers say they value convenience more now than they did prior to the pandemic. With the food delivery market now being worth more than $150 billion globally, food service providers must add a digital element to stay competitive.
Sixty-six million Americans ordered food delivery in 2015 to the tune of $8.7 billion. By 2020, those numbers tripled to 111 million Americans ordering $26 billion in food delivery. The projected food delivery in America is expected to reach $43 billion by 2025.
In Los Angeles, I started using a delivery service which only delivers fresh and healthy food. Even in the morning, I have a bag with healthy food delivered to me. I’ve never in my life lived as healthy as I do now. Robert Pattinson, Actor
In 2021, 53% of consumers who were surveyed said food order delivery, as well as takeout, is an essential part of life. Why do consumers like digital food order delivery and takeout so much?
Ecommerce is simply an online transaction of money and goods or money and services. Over 53% of consumers reported in a 2021 survey that they would continue to use grocery pick-up and delivery apps. It is also projected by the year 2025, globally, 15%-20% of the food and beverage total sales will be via eCommerce. Consumers have certain expectations for the way they use eCommerce for their food delivery:
Many food stores and restaurants find the logistics of getting their products to consumers much easier with digitized ordering. eCommerce in the food industry gives businesses a chance, even the smallest convenience stores, to anticipate and handle fluctuations in volume as well as trends and consumer preferences in the area they sell. Other ways businesses benefit from eCommerce are:
Consumers what ease, dependability, and choice when it comes to their food delivery, and with eCommerce alternatives, businesses, big or small, can provide that to their customers. With the right digital options for your business, you can open up an entirely new customer base for your food business.
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Kerrie creates web content in a number of venues. He specializes in researching business and technology affairs and putting pen to paper.