The 3-2-1 Newsletter

This Issue’s Theme

Health, Wellness, and Better-for-You Foodservice

Shoppers now expect credible healthier options from convenience stores, and the operators winning those occasions are doing it without slowing service. This issue covers why wellness matters, how to execute it in a busy store, and where better-for-you food is headed next.

3 · 2 · 1 — Inside This Issue

3Insights from It’s All Goods on better-for-you foodservice 2Reads from around the web worth your time 1Fact(oid) that frames the opportunity

3Insights from It’s All Goods

Convenience-store cooler stocked with fresh salads, parfaits, wraps, and fruit

Featured · 01

Why Health and Wellness Matter in Convenience Store Foodservice

Health and wellness now shape where shoppers buy food. This article explains what better-for-you means to c-store customers, why the channel still trails restaurants on healthy perception, and how Kwik Trip built wellness into its everyday store.

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Execution · 02

Integrating Better-for-You Items Without Slowing Service

Glowing express lane carrying better-for-you foods through a modern convenience store

Healthier food does not have to slow a c-store down. Learn how to build better-for-you items from existing ingredients, use packaging and placement to sell them, serve GLP-1 shoppers, and follow 7-Eleven’s approach to adding protein without complexity.

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The Future of Wellness in Convenience Foodservice

Glass pedestal with a protein bowl, parfait, and green drink orbited by ingredient spheres

Functional foods, cleaner labels, personalized eating, and price pressure will define the next stage of c-store wellness. Explore what is coming, how to avoid overreach, and how Alltown Fresh built a convenience format around fresh, better-for-you food.

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2From Around the Web

IFIC survey: 61% cite convenience versus 56% healthfulness

The Shelby Report · July 17, 2026

Survey: Convenience Bigger Concern Than Health for U.S. Shoppers

Convenience (61%) outranked healthfulness (56%) as a purchase driver for the first time in the IFIC survey’s 21 years.

Read →

NACS · Updated October 5, 2026

7 Tips to Grow Sales of Better-For-You Options

Target breakfast with protein, offer lower-calorie swaps, and place healthier snacks and low-sugar drinks near checkout.

Read →

1Fact(oid)

45%

of convenience-store customers now expect healthy foodservice items, up from 40% in 2022. Interest is strongest at breakfast, up 16 points to 44%, and 74% of retailers say better-for-you offerings help them compete with c-stores and QSRs.

Source: Technomic

Building a better-for-you program?

It’s All Goods connects convenience retailers with the products and partners to make it work in the store.

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